Design Thinking is a pioneering tactic that combines service or product design with human behavior and at its central, enthusiastic practitioners label design thinking as an ongoing approach of compassion and human opinion.
David Kelley, Founder of IDEO and The Stanford School established and grew Design Thinking later by applying human-centered design to the creation of a mouse for Apple’s new Lisa computer in 1980. Kelley continued spreading the belief that anybody is proficient in unlocking inventiveness. The Design Thinking mindset has subsequently been explored and applied at both large and small organizations.
The approach is to sincerely pay attention to customers and meeting their needs, customers benefit and so does the organization’s profit margins. The attitude and approach to a problem or goal can be conceded by a series of redoing stages. According to The Stanford d. School, the process includes 5 steps viz., Emphasize, Define, Ideate, Prototype& Test.
In late 2016, The Design Value Index (DVI) which is a market capitalization-weighted index consist of design-driven companies, released an annual report to disclose its portfolio of 16 design-led companies which verified a 211% return over the S&P 500. Firms include Google, Apple, Uber, Netflix, and SalesForce.com which had embraced design thinking at the fundamental of their business models.
The webinar will help the participants to:
This webinar objective aims to benefit participants to comprehend and appreciate the Empathy of a business that creates it as a brand. During the program, participants will learn how better thought of whom they are and desire to be; which supports businesses to structure further with design innovations.
Discovering evolving trends help businesses to decipher the imminent behavior and anticipations of their user for solving for them consequently.
Last but not least, the Design thinking approach when performed optimally can cause enhanced progress with cultural transformation in an organization.
Who Should Attend:
Whether the participant is performing a support function, an engineering function, or a marketing function, he/she can put on a design thinking approach in their job roles. For example, the ‘Make in India’ movement aims to overcome the manufacturing deficits by applying the principles of design thinking.