SPEAKER

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Dr. Pranjal Kumar Phukan

Co Chairman of ICC (Indian Chamber of Commerce) North East Committee on Banking, Finance & MSME.

Demystifying Design Thinking

World’s leading brands have integrated the Design Thinking approach and also is being imparted at specific top universities in the world.
  •   June 27 2021  
  •     4:30 AM PDT
  •     1.5 hours

Early Bird Offer: Get On-Demand for $ 199 39 only. For Limited Time!

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Design Thinking is a pioneering tactic that combines service or product design with human behavior and at its central, enthusiastic practitioners label design thinking as an ongoing approach of compassion and human opinion.

David Kelley, Founder of IDEO and The Stanford School established and grew Design Thinking later by applying human-centered design to the creation of a mouse for Apple’s new Lisa computer in 1980. Kelley continued spreading the belief that anybody is proficient in unlocking inventiveness. The Design Thinking mindset has subsequently been explored and applied at both large and small organizations.

The approach is to sincerely pay attention to customers and meeting their needs, customers benefit and so does the organization’s profit margins.  The attitude and approach to a problem or goal can be conceded by a series of redoing stages. According to The Stanford d. School, the process includes 5 steps viz., Emphasize, Define, Ideate, Prototype& Test.

In late 2016, The Design Value Index (DVI) which is a market capitalization-weighted index consist of design-driven companies, released an annual report to disclose its portfolio of 16 design-led companies which verified a 211% return over the S&P 500. Firms include Google, Apple, Uber, Netflix, and SalesForce.com which had embraced design thinking at the fundamental of their business models.


The webinar will help the participants to: 

  •  Comprehend the identification of a business
  • Discover trends to generate behavior perception
  • Help outline the vision and the ways to challenge well for a brand
  • Recognize the collaborations between Design thinking other tactics
  •  Discuss how Design thinking can fast-trackchanges&renovate/ align the organizational culture

Dr. Pranjal Kumar Phukan [B.Tech and MBA] is an accomplished nationally & internationally awarded industry professional with over 25 years of experience with leading MNCs in India in the Automotive, telecommunications, Engineering, and Petrochemical sectors.  

Recently he has been appointed as Co-Chair of Indian Chamber of Commerce (ICC)- Sub-committee on MSME. He is also a Member of the Confederation of Indian Industries (CII) Eastern Region committee.

Dr. Phukan has authored the book titled ‘Limits to Infinity’ on philosophy and science which was published in 2013 by White Flacon Publishing, Chandigarh.

More than his role as a reputed supply chain professional, he is also Mentor, Entrepreneur, Aspiring VC, Startup Advisor, keynote speaker and has received many national and international awards.

Moreover, he is also a member & fellow of many reputed national and international organizations.

He is associated with universities and higher education institutes.

Till present, he has delivered more than 100 lectures through digital platforms on Artificial Intelligence, Design Thinking, BlockChain, Circular Economy, Financial modeling, Mathematical modeling, Cyber Security, Cloud Computing, Product Management, Sustainability, etc. to Higher Education Institutions, Corporate, Industry Associations, Global platforms on STEM.

He is also instrumental in supporting more than 1,000 SMEs across India on end-to-end startups/ MSME support systems including business plans, funding, due diligence, IPR, green audit, etc.

Dr. Pranjal has published more than 50 case papers on advanced technologies, strategy management, sustainability, social technology, etc. in magazines of repute viz., Chemical Today, Hydrocarbon Processing, Off-Shore World, ET Polymers, Business World, CPO Innovation, North East Today, NE Live online magazine, etc. 

Dr. Pranjal has a significant contribution to the education domain and he has contributed articles in journals on the topic viz., Make in India – Essentials of educational institutions, Prospects of Blockchain Technology in Education and Role of Education in combating climate change. Dr. Pranjal also contributed to the contents development on project management, operations management, entrepreneurship, design process, and product development, etc. for Higher Education Institutions, Corporate, Incubation centers, etc.


This webinar objective aims to benefit participants to comprehend and appreciate the Empathy of a business that creates it as a brand. During the program, participants will learn how better thought of whom they are and desire to be; which supports businesses to structure further with design innovations.

Discovering evolving trends help businesses to decipher the imminent behavior and anticipations of their user for solving for them consequently.

Last but not least, the Design thinking approach when performed optimally can cause enhanced progress with cultural transformation in an organization.

Who Should Attend: 

Whether the participant is performing a support function, an engineering function, or a marketing function, he/she can put on a design thinking approach in their job roles. For example, the ‘Make in India’ movement aims to overcome the manufacturing deficits by applying the principles of design thinking.

For bulk discounts, please contact us at [email protected]



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