Dr. Pranjal Kumar Phukan

B.Tech, MBA & DBA and nationally & internationally recognized industry expert with over 25 Years

Managing Conflicting Goals

How do People Manage to pursue Multiple Goals without Jeopardizing their well-being when their Goals compete for the same resources and thus conflict with one another?
  •   July 23 2022  
  •     4:30 AM PDT
  •     45 minutes

Conflicting goals are an unavoidable part of organisational life. Although such quandaries cannot always be avoided, one can control how they are handled. They can deny them or act in ways that exacerbate them. Alternatively, they can develop innovative approaches that will actually increase their ability to achieve their goals. With enough practise, one might even be able to challenge the very assumption that the conflict is unavoidable!

There are two basic ways in which conflicting goals manifest. In the first case, the need to achieve two distinct goals puts pressure on the organisation to take more or less of an action that affects performance relative to both goals at the same time. Given the impossibility of satisfying both conditions at the same time, the organisation usually achieves one goal at the expense of another.

Conflicting goals manifest themselves in a second fundamental way. Attempting to achieve both goals at the same time undermines people's ability to achieve either goal. The increase in total activity may also become unsustainable as resources such as time, money, and people's good will eventually limit the organization's ability to achieve either of the goals. In essence, the effort to achieve these goals becomes a "fix that fails," eroding performance in both areas over time.

Most people pursue multiple goals at the same time, some of which are related to different life domains such as work, family, or leisure, while others are related to the same life domains. Unfortunately, balancing the demands of multiple goals that frequently draw on the same resources such as time, energy, or money is difficult, resulting in goal conflict. The majority of research on juggling multiple goals has focused on the conflict between work- and family-related goals.

So, how do people manage to pursue multiple goals without jeopardising their well-being when their goals compete for the same resources and thus conflict with one another? Goal shielding is a process that allows people to pursue multiple goals without conflict. The effect of goal shielding is when the activation of one goal inhibits the cognitive availability of a competing goal. People can use this process to temporarily prioritise one goal over another. This is consistent with theorising by Orehek and Vazeou-Nieuwenhuis, who identified concurrent goal prioritisation as a self-regulatory strategy that facilitates the management of multiple goals. However, Ballard and colleagues discovered that when people have two competing goals, they generally try to achieve both rather than clearly prioritise one of them, even if an extrinsic financial incentive would reward them for focusing on only one of the goals.

1. Identifying positive and negative conflict.

2. Strategies for dealing with conflict when it happens.

3. Learn and practice the skills necessary to uncover and deal with conflict.

4. Learn a three-part model for resolving conflict.

5. Develop personal action plans for conflict situations back at work.

Dr. Pranjal Kumar Phukan [B.Tech, MBA, and DBA] is a nationally and internationally recognised industry professional with over 25 years of experience with leading MNCs in India in the automotive, telecommunications, engineering, and petrochemical sectors. 
He was recently appointed as Co-Chair of the Indian Chamber of Commerce (ICC) - MSME Sub-committee. He also serves on the Eastern Region committee of the Confederation of Indian Industries (CII).

Dr. Phukan wrote the philosophy and science book 'Limits to Infinity,' which was published in 2015 by White Flacon Publishing in Chandigarh.
In addition to his reputation as a reputable supply chain professional, he is a Climate Change Advocate, Entrepreneur, Aspiring VC, Startup Advisor, keynote speaker, and recipient of numerous national and international awards.
He is also a member and fellow of numerous prestigious national and international organizations.

He has ties to universities and other institutions of higher learning.
He has delivered over 250 lectures on Artificial Intelligence, Design Thinking, Block Chain, Circular Economy, Financial modelling, Mathematical modelling, Cyber Security, Cloud Computing, Product Management, Sustainability, and other STEM topics to Higher Education Institutions, Corporate, Industry Associations, and Global STEM platforms to date.
He has also assisted over 1,000 SMEs and Startups across India with end-to-end startup/MSME support systems such as business plans, funding, due diligence, IPR, green audit, and so on.
Dr. Pranjal has published over 50 case studies in reputable magazines on advanced technologies, strategy management, sustainability, social technology, and other topics, including Chemical Today, Hydrocarbon Processing, Off-Shore World, ET Polymers, Business World, CPO Innovation, North East Today, NE Live online magazine, and others.

Dr. Pranjal has made significant contributions to the education domain, including articles in journals on Make in India – Essentials of Educational Institutions, Prospects of Block Chain Technology in Education, and The Role of Education in Combating Climate Change. Dr. Pranjal also contributed to the development of curriculum on project management, operations management, entrepreneurship, design process, and product development for Higher Education Institutions, Corporate, and Incubation Centers, among others.

It is advantageous to resolve disputes as soon as possible before they escalate. Maintaining a positive work environment allows employees to collaborate and achieve common goals. When employees are able to quickly resolve their conflict, the team can return to working in a cooperative environment. When employees are encouraged to address workplace problems, trust within the organisation grows.

The programme will equip participants with effective tools for dealing with stressful situations in the workplace before they spiral out of control. This is how they become a highly successful leader. Learn how to create effective conflict resolution techniques and manage complex team dynamics with sensitivity and firmness.

             Who Should Attend

Faculty members from Academic Institutions, Corporate professionals, Mid-Level and Senior level managers/ decision makers, Marketing & Sales professionals, Entrepreneurs, Startups, SMEs owners, CXOs

For bulk discounts, please contact us at [email protected]

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