Online shoppers to reach 500 million by 2030: MMA-GroupM report

Online shoppers to reach 500 million by 2030: MMA-GroupM report

• By Staff Writer

The number of online shoppers in India is expected to reach 500 million by 2030, with grocery, fashion, health, beauty, and personal care being the most searched product categories, a new report said. The report by marketing trade association MMA India and GroupM also said Hindi on-voice assistants are the second biggest within its segment worldwide, with 72% Indians preferring non-English languages.

MMA India country head Moneka Khurana said in a statement: “Consistent digital exposure, combined with the presence of available omnichannel touchpoints has resulted in the development of a new consumer purchasing process.”

GroupM South Asia president (growth and transformation) Tushar Vyas said: “Growth in internet users, reduction in data prices, and changing consumer behavior are key growth drivers for the evolution of e-commerce in India.” He said under-penetrated categories like grocery, education, health would grow exponentially over the next four-five years.

The report said though the voice is at a nascent stage, voice adoption is expected to grow 40% by 2022, including on Google Assistant, Search, and YouTube.

Online video spends have seen the highest growth rate of 46% in 2020 compared to other media channels, with online content consumption up 35% post-Covid, it added. For online shopping platforms, key deciding factors are quality, price, return and cancellation policies, and product warranty. MMA members include HUL, P&G, McDonald's, ITC, Diageo, Flipkart, and Group M, among others, the association said in the statement.