Google announces plan to limit ad tracking across apps on Android

Google announces plan to limit ad tracking across apps on Android

• By Staff Writer

Google on Wednesday announced a multi-year initiative to build the 'Privacy Sandbox' on Android, aimed at introducing more private advertising solutions. "Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID," Google said. Google plans to support existing ad platform features for at least two years.