Design Thinking Process Demystified

Design Thinking Process Demystified

• By Staff Writer

Design Thinking Process Demystified

This is a complete guide to design thinking.

Learn how to innovate your business using this in-depth post:

Design thinking is a unique approach to innovation. By making it human-centered, it utilizes components such as experimentation and empathy to come up with inventive solutions while incorporating the people’s needs, the prospects of technology, and what is required for the success of a business.

Do you ever wonder what makes big corporations like Apple, Coca-Cola, Proctor & Gamble and IBM all standout?

You might think- they have huge talent and a fat wallet bankrolling their projects. Well, there is some truth to that. However, the real reason is far from this. In fact, its something that is not so obvious. So what is it? Design thinking.

This is what has enabled these large corporations to outperform other companies on the S&P 500 for the past ten years by more than 200%. So what is design thinking?

It is unlike using historical data or taking leaps of faith for business success. This strategy seems to be more problem-focused, but on the contrary, it is solution-focused and involves taking actions in order to ensure the ideal future.

Design thinking is not the new kid on the block. Indeed, it has been around since the ‘60s, where it was widely used in the science, architecture, and engineering industries. It then made its way into the corporate world through “Wicked Problems in Design Thinking,” a journal article by Richard Buchanan in 1992 that looked into the ways design thinking could be used to deal with obstinate human concerns.

The question that comes into most people’s minds is this: “Is design thinking really applicable in business?” The answer is yes, and it can lead to extraordinary results. This is because at its backbone, design thinking can help come up with strategies and initiate organizational changes.

However, most people dismiss or underrate design, thinking that it is simply about “what something resembles.” But in fact, the principles of user experience comprise three components: how a product looks, how it feels, and how it works.

Note: - As every caution has been taken to provide our readers with the most accurate information and honest analysis. Please check the pros and cons of the same before making any decision on the basis of the shared details.

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