Cannes Lions 2021: India gets five shortlists in Health & Wellness category

Cannes Lions 2021: India gets five shortlists in Health & Wellness category

• By Staff Writer

Cannes Lions 2021: India gets five shortlists in Health & Wellness category

Opening its record at the Cannes Lions 2021, after a disappointing show in the initial shortlists, India has finally secured five shortlists in the health and wellness category.

FCB Interface has been shortlisted in three subcategories -- outdoor ambient, brand experience & activation, and PR -- for Mumbai Police's 'Punishing Signal' campaign.

Lowe Lintas Mumbai's 'H for Handwashing' for Lifebuoy has earned a shortlist in the direct subcategory.

Geometry Encompass Mumbai’s ‘Hackwashing’ campaign for Lifebuoy has been shortlisted under the brand experience & activation subcategory.

The shortlists for pharma categories have also been announced, wherein India hasn’t managed to grab a spot.

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