"We are focused on market share gain; almost 40% of our business comes from offline now: Honasa Consumer CFO"

"We are focused on market share gain; almost 40% of our business comes from offline now: Honasa Consumer CFO"

• By Staff Writer

Ramanpreet Sohi, CFO, Honasa Consumer, says “as a business and household brand, all our brands play in the mass premium, masstige categories. And this space is expected to grow at almost twice that of the mass segments in the country. Given that and how the whole online offline ecosystem is evolving, we are fairly uniquely positioned to capture this evolving opportunity in the beauty and personal care space.

A 21% year on year growth in Q2. The company has been talking about delivering this 30% growth rate going forward. Is that looking achievable? And what will be the drivers?

We have also indicated that you actually need to look at H1 results. We have delivered a 33% year on year growth and a like for like growth of almost 36%. Most of it is volume led. So we are seeing good traction. We are focused on investing and building our brands. Our younger brands are doing really well. All of them have achieved new milestones during the quarter. Our largest brand Mamaearth continues to scale. We continue to build our brand on the offline side.

Our distribution expansion increased by almost 47% year on year; we have reached almost 1.65 lakh retail outlets. So I think our focus on building brands and focus on expanding and strengthening our distribution is working well. We continue to double down on these things.